What is PrestaShop?

As you may have already figured out, PrestaShop is one of the most popular platforms for online stores. It operates all over the world, currently serving over 300 thousand. shops. It is a universal Open Source tool that allows you to create a commercial website offering any assortment. Undoubtedly, it owes its popularity to the fact that it is free. You do not have to pay any fees to use PrestaShop software, and the store created with it can be freely modified.

An open-source solution gives developers the freedom to adapt their store to the seller’s needs. Thus, PrestaShop is a kind of framework that can be used in the chosen way. However, you do not need to be a specialist to create a trading platform with the tool yourself. It is complete and intuitive, with an accessible administration panel.

PrestaShop is simple and intuitive to use

It is worth starting the platform analysis with the advantages. One of them is simplicity and intuitiveness. To set up a store, all you need to do is have a domain and hosting, then install PrestaShop. It is very simple, as is the operation of the tool from the administrator’s position. It was created for those who do not have extensive IT knowledge and want to trade on the Internet. Launching a store, and then running or expanding it, should not cause anyone major problems. The options regarding e.g. creating promotional offers are also very useful – just a few clicks are enough to offer your customers a discount or e.g. free shipping.

A very accessible interface and functions described in simple language make it easy to perform all the necessary operations. The platform also provides tutorials and other materials to help you learn about its operation and operation. In case of problems, you can also count on the support of PrestaShop experts who are ready to answer any question and solve technical problems.

PrestaShop is high functionality

Despite the ease of use, PrestaShop is an extensive tool that offers a wide range of applications. It is suitable for both small and very large-scale trading. This thesis can be confirmed by well-known brands that use PrestaShop. The sheer volume of options may be overwhelming at first, but it also makes it a comprehensive online trading platform. The abundance of functionalities definitely distinguishes PrestaShop from other popular tools of this type.

It is possible to expand the store’s capabilities with additional modules, and if none of them meet your expectations, you can prepare your own (with the help of a specialist, of course, if you are not a developer yourself). Store owners can also use templates that influence the layout and appearance of the site. Both free and paid modules and templates are available. They create great opportunities for building an original, functional store that perfectly displays its products.

PrestaShop is universal

As already mentioned, PrestaShop allows you to create a trading platform with any subject and range. This is not the only thing that proves the universality of the platform. Its great advantage is multilingualism. The script has been translated into several dozen languages, which reduces the automatic creation of different language versions of the same store to just a few clicks. The same applies to currencies – when choosing a language, product prices can be automatically converted to the currency of the country. This in turn means that it is easy to reach international customers. This can be a great advantage – especially since more and more Internet users are eager to shop outside their country of residence. Therefore, creating several language versions of the store can significantly increase sales – especially if you offer unique products.

The universality of stores built on the basis of PrestaShop also lies in the full responsiveness, i.e. adaptation to operation on various devices – not only computers, but also tablets or smartphoness. The number of mobiles users of trading platforms is constantly growing, which is why this is a very important aspect that should not be overlooked. By choosing PrestaShop, you can easily optimize your store to the needs of each device and ensure a convenient shopping experience for every visitor.

PrestaShop is SEO and marketing friendly

Speaking of optimization, the topic of SEO, i.e. positioning, must not be ignored. How to make your store show up to users entering specific terms in the search engine? An appropriate site design is needed. PrestaShop provides many tools that facilitate SEO-oriented optimization, helping stores to increase their visibility in search engines. The platform is synchronized with Google Analytics, thanks to which you have easy access to all data about entering the website and the related behavior of Internet users. This, in turn, provides a lot of important information for more effective marketing and SEO activities.

Among the additional PrestaShop modules, there are also many tools to facilitate marketing activities: starting from mailing, and ending with easily setting promotions or organizing sales. Their skillful use can lead to a significant increase in conversion (the number of purchases made in relation to visits to the store), therefore their presence should definitely be considered an advantage.

PrestaShop is not without its flaws

Of course, the perfect system for online stores does not exist, and PrestaShop also has its drawbacks. It is worth noting, however, that many of them are ambiguous, as not everyone expects the same from their online store.

The mere presence of various modules that allow you to expand the functionality of the store is of course an advantage. However, they are also responsible for some, it might seem, basic functions that are missing in the basic version of the store. These include, for example, a blog feature that allows you to build trust in your brand and increase store traffic, or the cash on delivery feature that customers often expect. Some users also complain about the prices of modules – most of them are paid and slightly destroy the promise of a free online store that PrestaShop makes. The costs of implementing the system may turn out to be even greater if you decide to help professionals in the construction, operation or development of the store.

Another disadvantage is frequent system updates as they are not installed automatically. The script is constantly improved, which provides its users primarily with security, but the need for constant updates can irritate and hinder the development of the store. It may also be difficult to use certain functions. Overall, the admin panel is intuitive, but unfortunately fails in some places. Fans of various templates for stores should also be vigilant – editing them requires knowledge of the Smarty language.

Summary – advantages and disadvantages of PrestaShop

Let’s juxtapose all the observed advantages and disadvantages of PrestaShop to make it easier to evalsuate the platform. Its positive features certainly include:

– free installation and use of the script,
– wide possibilities of personalization and expansion of functions,
– availability of many useful modules and attractive templates,
– Open Source code that can be freely modified,
– intuitive operation of the admin panel,
– availability of built-in tools for creating different language versions of the store,
– SEO support and extensive marketing tools,
– support for mobiles devices – the ability to create a fully responsive store,
– good performance,
– security,
– constant development and improvement of the platform,
– availability and usability for each store regardless of the scale of operation,
– the possibility of using the support of experts or the extensive PrestaShop community.

The following can be considered as defects of the script:

– lack of some important functions in the basic version and the need to buy additional modules,
– low availability of free modules and relatively high prices of the paid ones,
– the need to manually install frequent updates,
– ease of slowing down the store’s operation due to the multitude of extensive functions and too complicated structure,
– difficult template editing.

It’s easy to see that the script has more advantages than disadvantages – especially since the latter are much finer and generally less significant. PrestaShop is certainly an interesting and noteworthy tool that can be perfect for building an online store. Its great advantage is accessibility – thanks to it, everyone can set up their own trading platform, even without specialist IT knowledge.

Is PrestaShop for you?

Let us emphasize once again that PrestaShop is a universal script that has a chance to work in many applications. However, it certainly will not satisfy everyone. This solution is primarily for:

– small and medium-sized stores – a very extensive offer may require the implementation of a dedicated platform;
– beginners and intermediate users – relatively easy operation and wide possibilities make it possible for almost anyone to create a professional shop;
– people looking for flexibility – additional functional modules and the possibility of constant expansion of the store allow for complete freedom.

Due to the ability to use the basic version of PrestaShop for free, it is a great starting platform for all those who are just starting out and don’t want to invest too much in the website itself. It will also be appreciated by those who have previously used SaaS (Software as a Service) solutions and were dissatisfied due to the constraints associated with them.

It is worth noting that PrestaShop is most suitable for professional use. However, it is a platform designed to sell products that have specific prices and are differentiated according to such features as color, size, etc. – i.e. clothing, handicrafts, everyday items, electronic equipment. It works well for a range of up to several hundred thousand products. In the case of personalization of goods or complex pricing based on various parameters, additional modules can be used. In some cases, however, it is worth investing in a dedicated platform that will be perfectly suited to your needs.

What is hosting?

Almost every tutorial on starting your own website begins with a recommendation to get a domain and hosting. These are two key elements of any website. The domain is the same as the address (name) of the website, while the hosting is the server space on which it is located. However, hosting is also defined as a service consisting in making available part of the server space in order to publish a page on the Internet.

This dual meaning probably partly contributes to the fact that many people do not fully understand what hosting is. Basically, however, the point is the same in each case – the use of server space. The hosting user can place any files on it and then decide on their publication. It is hosting that makes it possible for anyone to enter a given website and use the shared resources. Depending on the type and size of the server part, it gives different possibilities, therefore the choice of hosting is a very important issue for every website owner.

What is a server?

It would be appropriate to explain what a server is, since hosting allows you to rent a part of its space. A server is a computer that:
– is continuously connected to the Internet,
– has specific performance parameters,
– has a specific space,
– meets specific safety requirements.

The owner (administrator) of the server can share the space on it with others. It can separate a specific space and allow any user to use it. However, it still exercises control over the parameters and operation of the server. It can also decide on the ways of using the server and the tools used for it – most often it is a dedicated user panel. This is what is called a hosting service. Web hosting is usually intended for website hosting (web hosting), but can also handle e-mail. It should also be noted that it is the administrator’s responsibility to ensure the proper, continuous and stable operation of the server and thus any hosting accounts used.

It is also possible to invest in your own server and use all its space. This is an option with many advantages (more on them later in the text), but also with one major disadvantage, which is high cost. That is why most websites on the Internet use the so-called Shared hosting, i.e. just a separate space on a shared server.

Hosting – types of servers

If you’re considering hosting, it’s also worth knowing the types of servers you can use. Each of them is intended for a slightly different recipient, so the choice in this area should not be a particular problem – even for someone who does not have specialist IT knowledge. What types of servers are available and what possibilities do they offer?

Shared hosting
Most websites use servers that offer shared hosting. It is the technology described above which consists in allocating a certain amount of space on a given server and assigning it to individual users. Usually, in this case, all accounts are assigned to the same IP. This makes such hosting the least efficient and stable. Of course, this does not have to mean problems – good shared hosting can only periodically (in times of increased traffic) work a little less smoothly, causing e.g. slower page loading. However, this is often only minimally noticeable.

The greatest advantage of shared hosting is definitely the affordable price. This is the cheapest solution, although of course each server owner proposes slightly different prices and payment plans. It is also a good choice for people without IT expertise. The account and website maintenance is usually done via an intuitive user panel, and all the work related to the maintenance and maintenance of the server is carried out by the hosting company. Shared hosting is used by basically all smaller websites, including blogs.

VPS (Virtual Private Server)
A slightly better solution in terms of stability or bandwidth is VPS hosting, i.e. hosted on a virtual private server. What does it mean? Hosting in this case is also a separate part of the server, but it is created as a separate virtual machine. This involves assigning a separate IP address and clearly better operation, completely independent of other users. You can freely customize and organize your workspace. Such hosting also allows you to install any software.

However, it should be remembered that the physical hosting is still only separate from the server used by many other accounts. Therefore, such a solution is not synonymous with the highest level of security. A VPS server is more expensive than a shared server. Usually, using it also entitles you to additional services, such as the care of a dedicated consultant. It is a solution designed for larger parties that care about stability and smooth operation. It is used, for example, by game servers and large online stores.

Dedicated server
A dedicated server can be called the “crème de la crème” of all web hosts. This option is based on the use of your own individual physical server. One computer supports one account, which of course offers many advantages. The first is independence. Second – stability, even in moments of increased traffic. Third, it is the safest solution. Separating the site on a separate server significantly reduces the risk of cyber attacks and other similar problems. Fourthly, a dedicated server gives you complete freedom of action, software installation, etc. So it is not difficult to guess that this is the most expensive solution – the price difference compared to a shared server is huge. That is why only the largest websites use it – e.g. e-mail servers, streaming services or popular internet portals. A dedicated server also requires the employment of professionals to operate it.

What Makes Good Hosting Different?

Website owners and entities planning to launch their own website often look for “good hosting”. But what does that actually mean? Hosting is largely responsible for the operation of the website – primarily its smoothness and speed. Therefore, it is important to:
– hosting used a high-quality, stable server,
– the operation of the server was constantly monitored by the technical team,
– the server was configured in such a way as to ensure data security for users, protection against cyber attacks and other threats on the network,
– the server’s connection to the Internet was stable (in the event of a link failure, it should be automatically changed so that there would be no disruptions).

For many people, server and hosting support will also be very important. It is important that the devices are supervised by specialists who know their job very well, and that any unforeseen faults are removed as soon as possible. Customer service will be no less important – technical support that allows you to consult both on problems and configuration of the website on the server or other activities.

Paid or free hosting?

There are both paid and free hosting plans on the market. Some companies offer different hosting plans, including one that is completely free. However, is it worth choosing? Not necessarily if you are thinking about creating a real functional website. Free web hosting may be tempting, but in many cases it just doesn’t work. Such a service is usually distinguished by:
– very limited disk space – which allows you to build only a very simple, small page;
– low, limited transfer – which may cause problems with displaying or loading the page;
– the presence of advertisements – often quite intrusive and making it difficult to read the content of the website.

In addition, when choosing such a solution, you often have to take into account failures and other similar problems. So you should never use free hosting for sites that are intended to represent any kind of business activity. A website that is inefficient, slow or flooded with advertisements looks highly unprofessional and has a negative impact on the company’s image. You can use free hosting, for example, when trying out new features or learning how to create, modify or maintain websites.

How to choose a hosting?

So how do you choose hosting? What parameters should you pay attention to? If you already know what type of server you need, it’s time to start looking at specific offers. Before you decide on a specific hosting, be sure to check all the above-mentioned parameters. Hosting providers often tempt with promotions and attractive fees, e.g. for the first year, and after signing the contract, it turns out that after this time, hosting costs increase dramatically. Sometimes it also happens that the server from the promotion simply “does not demand”. How to avoid such mistakes? Drive on hard data. Check what to look at before signing the contract.

Uptime
Uptime is a rather mysterious-sounding parameter that simply means availability. It determines how often the server is unavailable due to outages or other problems – that is, how often you have to reckon with a broken website. It is defined as a percentage. If you’re looking for good hosting, choose a company that boasts an uptime of at least 99%. Some service providers also provide compensation if the uptime drops below a certain level. It is a sign of customer care, as well as hard work on the stability and proper operation of the server.

Data transfer
Data transfer is called link speed. It indicates how much data can be transferred per second between your website and the network. How fast your website loads depends on the speed of your internet connection. Of course, it is worth looking for the highest possible values. Hardly anyone has the patience to wait more than a second for the site to load. Slow action is able to effectively discourage reading its content. It is also good to check if the hosting has any data limit. Of course, unlimited offers are the best.

Security
Security is one of the most important issues. Moreover, its importance is constantly growing. It is up to the hosting company to ensure the appropriate level of security to protect the data of the website owner and his customers. Of course, hosting should support the standard SSL certificate you already have, but it’s also worth checking if there are other security services available. Among other things, the frequency of backing up the accounts is important. It is also worth finding out how long these copies are kept.

Disk space limit
Each hosting service is associated with obtaining a specific slice of disk space. Depending on the complexity of the page, you will need more space. If you only intend to create a business card page, as little as a few hundred megabytes may be enough. However, most pages need more space. Remember that each subsequent bookmark, each photo or graphic will require a specific disk space. You can also attach an e-mail box to the domain, which will take up more megabytes. That is why adjusting the space limit to the user’s needs is so important.

It is also worth finding out what the company’s policy is in case of exceeding the space limit or the transfer limit. This is because sometimes the website is blocked. It is worth choosing a hosting provider that shows more understanding and, for example, sends warnings about exceeding the limits, asking you to modify the website or purchase a higher service package.

Other Limits
Depending on the type of account and hosting company, there are also other limits imposed on users. Of course, the most restrictions are related to the basic, cheapest accounts. Sometimes the number of databases may be limited, other times administrator accounts, domains or subdomains. Think about what is important to you and how you want to run your website before buying hosting, especially the cheapest one.

Technical assistance
Anyone may need technical support. Problems with the pages and their operation vary. They tend to be unexpected and quick removal is crucial. That is why good hosting offers its customers 24/7, easily accessible and reliable support. Everyone should be able to get answers to their questions quickly. It is also worth checking the issue of passing the crash messages and the average time needed to fix the problem. Good hosting can even offer you compensation related to breakdown, ongoing repair or maintenance.

Price
The price of the service is undoubtedly important. However, you should take into account not only the promotional price, which is often offered to new customers (even hosting plans for a dollar for the entire year are available), but also, and maybe even above all, the price for the next billing period. Extending the service with many hosting providers costs much more than creating an account and using it in the initial period. So let’s carefully analyze the offers before you decide on the right one.

Feedback
The feedback can definitely help you choose the right hosting. There are tons of sites on the internet that collect feedback on hosting services. However, it is worth remembering that the entries posted there do not always have to be reliable. It is a competitive market, and both positive and negative word of mouth marketing are basically the order of the day. Therefore, it may be a much better idea to use your friends’ experience. You can also ask a question e.g. on a trusted Facebook group or a closed forum. Then the chance of receiving reliable opinions is much greater.

Trial
What’s the best way to check a given hosting? Of course, during the trial period! Not every company offers such an opportunity, but if it is available, it is definitely worth taking advantage of. Usually it is no more than 14 days, but during this time you can check in practice how the server works and how convenient it is to use the hosting.

Hosting – essential for your website

Hosting is a must for any website. Without it, the site cannot reach other network users. There are many hosting service providers and many options for using them. Therefore, if you run a website or intend to set up one, you will surely find the right option for you.

The Internet is the most promising sales channel – there is no doubt about it. Regardless of the field in which you operate, the ability to reach the customer without locations restrictions gives you a huge competitive advantage. It is worth using it – especially since setting up an e-shop today is simpler than a few years ago.

But be careful! If you think it will become like the snap of a finger… well. It’s not that good. To move from idea to implementation and then successfully build your market position, you need to know how to do it step by step. So see what you need to open a well-functioning online store.

Step 1: refine the business concept

Before getting into the technical details of your own e-shop, you need to go through some basic business tasks. They are the foundation of your investment. Remember: when setting up an e-shop, you invest in the long term. Therefore, you have to be prepared that the development of your business will not happen from month to month, and you will have to wait for the results.

So the question is: how to start? It depends on several factors. Consider: should an online store be a way to develop a stationary business or is it the first step you take on the market? If you already deal with the production and distribution of certain goods via stationary channels, you probably already have appropriate mechanisms developed, including with transport and storage of products, as well as marketing facilities. You already have a customer base and you know who your solutions are addressed to.

However, if you start completely from scratch – the first step is to find an industry. Start with in-depth research. Check what is the economic situation at the moment and consider in what area you are an expert or you can quickly become one. There are two approaches to this topic: either targeting a niche or building an exclusive brand, or vice versa – relying on proven and common material goods.

Also, remember that you have to decide whether you will sell goods under your logo (e.g. by cooperating with the manufacturer to create your own brand) or redistribute it.

It is equally important to ensure a suitable place for running an e-shop. While at the beginning, with small orders, you can manage by storing products, e.g. in a home garage, over time you will need professional storage space.

You can also decide to work in the dropshipping model, which means that you will work with the supplier of products, and you will only deal with the entire sales process until the order is finalized. This solution is good for completely novice entrepreneurs, but of course it also has its downsides, such as limited impact on the shipping process or checking the quality of products.

So, as you can see, if you are a complete beginner, you need to start by developing the business foundation. When they are ready and you know:
– What do you sell,
– to whom your products should go,
– what are your “processing capacities”,
– what budget do you have to start with,

you can start setting up an online store from the technical side.

Step 2: branding

If you already run a stationary business and have developed a brand recognizable by customers, the best solution is to promote it also as part of e-commerce activities. Remember, however, that if your market niche is highly competitive, an expressive, easy-to-associate brand may be one of the factors that will affect your business success. So developing a good branding strategy right from the start is the best you can do. Changing the name later can be time-consuming, costly and, above all, risky.

How to create a good brand? Before you start:
– precisely define the group of customers to which your products will go – assess their needs, expectations, problems, challenges,
– indicate the key values with which your store (and products) is to be associated – which will be more important: prestige and very high quality of products, or maybe their designer character?

Once you know how you want to communicate with the market, you can go to the next step: choose the brand name and its visual identification system.

Especially in the latter aspect, it is worth using the help of professional graphic designers and web designers – they can perform this order on their own or as part of cooperation in designing the e-store layout. It all depends on how you want to “put it up”.

At this stage – when you develop a store brand – it is also worth buying a website domain. Remember that you have at your disposal not only com domains, but also .eu or .co.uk, but also many unusual ones. Nevertheless – these 3 mentioned just now give you more credibility. If you have the option, choosing a domain:
– buy a few “endings” of the address at once – you can then redirect them to the correct store (yours!),
– avoid dashes and other elements in the domain name that may make it difficult for the user to enter the address “by finger”,
– remember that the domain name itself has no impact on positioning – it should be easy to remember and of course be associated with a given business.

Step 3: choosing a platform

At this stage, a very important decision awaits you – which technology will be used in your e-shop. You can go several ways.

A. Commissioning experts to develop your store “from scratch” – it is the safest solution, which at the same time can be fully adjusted to your business needs. However, you must remember that the costs of creating a dedicated platform can be high (and unnecessary), and the time to prepare the website can be very long. That is why this solution is chosen by investors who can afford a one-off spend from several dozen or even several hundred thousand dollars.
B. Take advantage of the e-commerce platform.

When choosing an online store platform, be guided primarily by how large-scale you plan to operate – also in the perspective of many years. Also consider your budget.

When it comes to e-commerce platforms, you have two basic types of services: subscription platforms and open source platforms. How are they different?

Open Source Platforms
This is software that you must install on your own server. They are suitable for people who care about high independence, the ability to adjust the e-store to specific expectations, and above all for medium and large-scale stores. Running them may require previous e-commerce experience or technical support (especially at the beginning).

Usually the platform itself is available for download free of charge, but its operation and extension of the store’s functionality may require investment in paid plugins. It must also be remembered that it will be necessary to implement it on the server and integrate the selected graphic layout with it (own or selected from the available ready-made templates).

Open-source platforms:
– provide the possibility of a very wide “customization”,
– they are friendly for the positioning of online stores,
– they have enormous technical support – especially the users themselves, who are constantly developing this technology

When you choose one of them, you will experience additional costs of implementation, hosting, administration, as well as challenges related to adapting the platform to legal requirements (including developing store regulations).

If you choose an open source platform, you will also need to purchase hosting at this stage. The hosting server should:
– be well secured – so that it is not vulnerable to attacks, and that your clients’ data is safe,
– be adapted to the requirements of the e-commerce platform that you have chosen,
– provide you with sufficiently fast data transfer.

You can choose from shared, inexpensive and suitable for small stores, and dedicated servers – more expensive, but also easier to configure individually. They are suitable for larger and more advanced e-shops.

When choosing an open source platform, you also have a greater impact on the appearance of your e-store. So you can implement it on a template prepared by a computer graphic – so that it fits best into your brand’s visual identity system. You can also take a look at the ready-made templates that are already available.

Subscription platforms (SaaS)
Subscription platforms usually operate in the SaaS model, i.e. Software as a Service. This includes such platforms as Shoper, Shopify or Shoplo. On them you get access to the software in the form of an accessible panel – and this is what your e-shop is based on. In their case, there is no need to “upload” the store to your own server – you use a ready-made system. Fees for using the platform in the SaaS model are charged in the form of a subscription – e.g. monthly or annual, and you, depending on your needs, can choose a specific scope of services and possibilities offered by the website. The costs of such a solution range from several hundred to several thousand dollars per year.

Who are the subscription platforms for? Primarily for beginners who want to run a small-scale online store, especially in the dropshipping model. The use of this solution is the simplest, but it poses many limitations – related to e.g. with limited functionality or the need to choose one of the ready-made graphic templates. Some SaaS platforms are also not perfect in terms of positioning online stores and are burdened with various barriers.

If you are in doubt as to which e-commerce platform to choose, get advice from experts. Analyze your business model with them so as not to make a mistake. Changing the platform later can be costly and time consuming.

Note: Your online store should be responsive. This means that it should be displayed in a fully functional way on various devices – both on computers as well as on tablets and smartphoness. Sales via mobiles channels are also growing very dynamically, so you cannot afford to lose customers from this source!

Step 4: e-shop integration with ERP

Although this is not a necessary requirement, it is worth considering integrating the online store software with the one that controls warehouse resources. Why? The reason is very simple: if it turns out that a customer orders a product that you do not have in stock, you will face trouble. This single situation can happen. However, if such problems become widespread, you will quickly lose your reputation, and with it – your customers.

That is why the best solution is to use the option of integrating the online store with the ERP system. The immediate flow of information will eliminate the possibility of a mistake and make your task easier.

Step 5: selection of payment methods and their integration with the e-shop

In order for customers to be willing to shop in your e-shop, you need to give them the ability to conveniently pay for goods. Of course, a standard bank transfer is not enough. That is why you must decide on a convenient, yet safe and easy-to-use payment method. There are many trading platforms to choose from. When choosing, consider both available payment methods, as well as commissions and other fees, and flexibility in accessing funds.

Step 6: choosing the delivery methods for the products

This is a matter that you need to take care of primarily in the model in which you handle the shipping of goods yourself. If you have decided to dropshipping, your contractor has probably specified the shipping methods.

However, if not, make sure your customers receive convenient forms of receiving products – apart from courier services, pay attention to the increasingly popular options for delivering goods to points, e.g. shops or parcel machines. On the other hand, however, remember that the more options there are for a customer, the greater the logistical challenge. Therefore, it is worth keeping the golden mean.

Step 7: Add Products

Many e-commerce platforms allow integration with wholesalers and automatic updating of product data. However, if you sell your own assortment, you have to describe it “by hand” in the store. When adding products to ready-made subpage templates, it is worth taking care of two key issues: on the one hand, the attractiveness of the presentation of the product range for the client, and on the other – the fulfillment of SEO requirements.

Therefore, both a good and unique description as well as attractive product photos count. If you sell an assortment of other manufacturers, you can usually get ready-made materials. If you distribute your own products, have professional product photos taken.

In the content area, make sure that:
– were written in the language of benefits – so that they presented not only the advantages of the products, but their translation into the customer’s needs,
– were written in a style adapted to the characteristics of the potential client,
– are in line with SEO requirements – care should be taken, inter alia, o the use of appropriate keywords, headings and bullets. You should also take care of entering metadata and generating friendly URLs.

Step 8: Marketing

Once your store is up and running and you start serving customers, it’s time to increase its visibility to customers, and thus – its popularity. In order to promote your e-store, you can take a number of activities – from paid links, PPC advertising, through social media activities, to positioning your online store and using inbound marketing tools.

It is also good to think about a blog in an online store, which will strengthen the potential of positioning and the image of the website. As you can see, the recipe for setting up your own online store is a methodical step-by-step operation based on a well-thought-out strategy. This is the best way to achieve long-term business success.